從一雙衛生筷看到文創商機

從一雙衛生筷看到文創商機

蘋果花的老公

958 0

2017/11/19

2 mins read

☕

體驗經濟這個名詞已經談好久

但是文創產業到底是屬於什麼樣子的經濟模式

不知道大家有沒有想過

一雙不到一塊錢的衛生筷子

他能夠做出什麼東西來

在衛生筷子上面畫上圖騰

然後再經過防水處理之後

他能夠變成一隻精美的髮釵

這樣子他的價值瞬間從不到一塊錢

可以立刻增長到數百塊錢

這種數以百倍的增長的經濟模式

我們給他了一個新的名字要做變形經濟

為什麼我在筷子上面畫的是圖騰

因為在每個文化上面

最容易看出不同的象徵

也有人說圖騰就是文化的初體現

然而我想其實上文化就是一種生活

因為人不可能每天過著像機器人一樣

當我們要如何由外而內去學著改變

試著去發想怎麼樣讓破銅爛鐵

也能重新找回他們的價值

我相信這就是變形經濟的重要意義

下圖是台北市吉林國小暑期創作-免洗筷髮簪(陳君竹老師)

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創新創業成功案例之便所歡樂主題餐廳

購物後還願意修改就是好的購物體驗

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文創產業蘋果花的老公

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